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Caldwell Trust Company promotes Sheryl Vieira to assistant vice president of marketing

by Caldwell Trust
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SARASOTA, FL - Caldwell Trust Company has promoted Sheryl Vieira to assistant vice president of marketing according to R. G. “Kelly” Caldwell Jr., CEO and president. In that capacity she is responsible for the company’s strategic marketing and business development program, enhancing and expanding programs and developing new initiatives. While at Caldwell, she has provided impactful, measurable programs leveraging industry-leading quantitative and qualitative marketing research and data analysis by implementing an in-bound marketing program including a blog platform; leading the business development of a customized CRM (Customer Relations Management); redesigning the company website; leading a successful 20-year anniversary campaign and launching a social media program.

“Sheryl has a unique blend of financial and marketing expertise. Assets under management when Sheryl started with us as marketing manager in 2011 were 425M and are now over 800M. Caldwell Trust Company is committed to evolving and enhancing our services by aligning and acquiring talent to support growth areas that will positively impact our clients. We have benefited greatly from Sheryl’s talent,” Kelly Caldwell said.

Vieira relocated to Sarasota from New York as a marketing consultant for RHI Group, Inc. in 1999. Her first local position in Florida was as marketing director for Chef Paul Productions (now Mattison’s). She was also solely ran the local Cystic Fibrosis Chapter, was the director of marketing at Premier Properties and most recently had been director of marketing at Signature Sotheby's International Realty.

She has been deeply involved with the community, volunteering her time to many civic and arts organizations. She is a “Big” with Big Brothers Big Sisters of the Sun Coast, serves on the Advisory Board for Make-A-Wish Central & Northern Florida Suncoast Region and co-chairs the annual Taylor Emmons Scholarship Fund Golf & Poker Tournament. Her past community involvement has included co-chairing the Clowning Around Town kick-off party for HOSPICE Palliative Care, the Hats & Chukkers Tea and Fashion Show for All Children’s Hospital Women’s Guild of Sarasota, and the 2012 Orchid Ball for Marie Selby Botanical Gardens. She has volunteered on numerous committees for other organizations as well including All Faiths Food Bank, All-Star Children’s Foundation, Arts Council, Boys & Girls Clubs of Sarasota County, Children First, Cystic Fibrosis Foundation, Every Child Inc., Girls Inc., Mote Marine Laboratory & Aquarium, NARSAD, New Gate Montessori School, Safe Place and Rape Crisis Center, Inc. (SPARCC), the Sarasota Bay Estuary Program, The John & Mable Ringling Museum of Art and the Out-of-Door Academy.

Vieira is a member of the Florida Bankers Association and former member of the Florida Public Relations Association (FPRA). She was also appointed to the RESIDENCE International Marketing Advisory Committee representing this region of the United States. She has received The President’s Volunteer Service Award from the President’s Council on Service and Civic Participation in conjunction with the National & Community Service and USA Freedom Corps. In addition, she was a member of the Young Professionals of the Greater Sarasota Chamber of Commerce and the Junior League of Sarasota. She has received two Addy Awards from adFed Suncoast of the American Advertising Federation.

To reach Sheryl Vieira, email sheryl@ctrust.com or phone 941.493.3600.